Author Topic: the Cigarette Races  (Read 4006 times)

Offline raafif

  • Is formally accused of doing nasty things to DC-3s...and officially our first whiffing zombie
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the Cigarette Races
« on: August 19, 2012, 08:53:07 AM »
For some years in Australia, any public advertising of cigarettes on TV, radio, bill-boards, magazines etc has been banned.  From December 2012, cigarettes will only be sold in packs of drab, non-descript colours with graphic health-warnings & barely discernable branding to dissuade smoking ....


2013 ..... after the passing of these new laws on package appearance the tobacco industry fought a short battle to have them repealed.  They then came to the conclusion that, as their sales weren't falling but still (slowly) increasing, they may as well accept these laws as largely ineffective.  Along with Banks, the Tobacco Industry was still the most profitable commerce and they decided that, as any advertising is good advertising, they would invest some money in their traditional promotional area -- motor-sport.

After some negotiation with Government, no-smoking groups & the Cancer Council, an acceptable code for sponsoring racing-teams was re-established.  The major part of this was the limitation on display of sponsors names etc on the cars and driver's / pit-crew's overalls etc. -- this would conform to the same rules as per the cigarette packs themselves.  The rules even applied to other smoking-industry companies such as Brierley Pipes, Lick'em Papers & Smoother Filters.

Most companies naturally pushed the boundaries of these rules to try and obtain maximum benefit from their dollar.  Below is the Marlboro-sponsored entry in the 2013 Bathurst "King of the Mountain" race -- unfortunately for the sponsor, the stewards ruled the display of the race-number to be non-compliant & modified it with a sheet of vinyl so that it did comply ....





In response to their increasing profits, for the 2014 season the government decreed that, for every two cars the tobacco companies sponsored, they had to provide money for one non-smoking team.  Thus that season had Nicorette, Quit & Cancer Council teams also entered with much brighter colours & logos ....

« Last Edit: August 20, 2012, 08:32:23 AM by raafif »

Offline arkon

  • Paper Building Maestro
Re: the Cigarette Races
« Reply #1 on: August 19, 2012, 02:13:12 PM »
rotflol
the paper gods demand sacrifice

Offline GTX_Admin

  • Evil Administrator bent on taking over the Universe!
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Re: the Cigarette Races
« Reply #2 on: August 19, 2012, 02:34:18 PM »
Cheeky!

You might need to explain the background to this one in case not everyone appreciates it.
All hail the God of Frustration!!!

You can't outrun Death forever.
But you can make the Bastard work for it.

Offline Wulf

  • Does a lot of real world stuff..the deviant!!!
  • i reject your reality and substitute my own
Re: the Cigarette Races
« Reply #3 on: August 19, 2012, 05:17:36 PM »
lol  :D
I have come up with a plan so cunning you could stick a tail on it and call it a weasel!

Offline raafif

  • Is formally accused of doing nasty things to DC-3s...and officially our first whiffing zombie
  • Whiffing Insane
Re: the Cigarette Races
« Reply #4 on: August 20, 2012, 08:35:56 AM »
You might need to explain the background to this one in case not everyone appreciates it.

     Looking for clean car profiles for some more ideas -- side front & plan views plus drawing of standing drivers & pit-crewman (front & back views) -- can anyone help ?
« Last Edit: August 22, 2012, 06:12:49 AM by raafif »