There was a push, some years ago, now, to "metricise" scale modelling with 1/150. 1/100, 1/75, 1/50, 1/35 & 1/25 scale kits.
Only the 1/35 scale really stuck, for armoured kits, & 1/25, for some car kits.
Looks like Border Models is trying to create their own 1/35 aircraft niche.